Like any premium fertilizer, MicroEssentials (MES) comes at a cost. Even for the man who made it. Legend says, he created such a potent combination of nutrients in his lab, that not only did it grow corn, it accelerated the growth of his… hair. Thus, the MESquatch was born. And we created a social campaign to prove it.
We take a satirical look at Frankenstein's monster where a frenzied scientist has to conduct an experiment on himself. And then we launch it out on social media.
We buy billboards along rural highways to create intrigue.
To create buzz, we call out Rogaine and Viagra on social media for not "growing" enough. Then we entice growers to participate in the hunt for the MESquatch with cardboard cutouts that we place in fields around the country and our app "Find My MESquatch" that alerts growers when he is in their area.
CW: Grant Parsons
AD: Paige Behrens